Visual ID + Design System | Sears Home Services
Foundations
I created the Sears Home Services visual ID and design system to establish consistency and scalability across brand touchpoints. Initially focused on email design, the system laid the foundation for broader application. It included:
Components built on an 8-point grid system to ensure consistent rendering across email clients
An accessible color palette and full suite of accessible type styles, labeled by role and device context
A modular HTML master template
In Action
The system was built for real-world performance in a fast-paced CRM environment.
Components were optimized for speed, flexibility, scalability, and brand integrity. Every element was engineered to reduce developer guesswork and preserve design intent.