Case Study | HP U.S. Store Email
LEGACY DESIGN
The brand’s existing email suite wasn’t fully aligned with their vintage-inspired visual ID, and it did not have a corresponding design system
The new templates needed to accommodate product auto-population, a consistent need in their campaigns
NEW DESIGN
I created a suite that was aligned with their visual ID
I built a Figma design system that laid the foundation for the suite, that ensured uniformity, seamless rendering, and ease of bulk editing
I accounted for dark mode and accessibility
Legacy Design | Triggers
New Design | Triggers
Legacy Design | Weekly
New Design | Weekly
Light Mode
Dark Mode
Light Mode
Dark Mode
