Design System | HP U.S. Store Email
Foundations
The HP U.S. Store design system was created to bring consistency and efficiency to the store’s high-volume, product-driven email stream.
The brand’s visual ID had been established prior to my time with the company, and I worked within its framework to create a modular, scalable system for use across email. It included:
Grid-based components across Figma mockups and responsive HTML templates
A simplified color framework, consistent with the visual ID
Components that accommodated the store’s product auto-population
In Action
The system was built to meet the demands of a fast-paced environment, where design fidelity and speed of execution were critical.
Templates were designed to work across dynamic campaigns to support seamless integration between development and CRM ops. Design integrity held across templates, and typography and spacing systems ensured consistency and readability across screen sizes.