Design System | HP U.S. Store Email
Foundations
I created the HP US Store’s design system to bring consistency and efficiency to their high-volume, product-driven email stream.
The brand’s visual ID had been established prior to my time with the company. I worked within that framework to create a modular, scalable system for use across email that included:
Grid-based components
A simplified color framework, consistent with the visual ID
Components that accommodated the frequent need for product auto-population with emails
In Action
The system was built to meet the demands of a fast-paced environment, where design fidelity and speed of execution were critical.
Design integrity held across templates, as grid-based components ensured predictable rendering across email clients, and typography and spacing systems ensured a consistent, reliable user experience.